Slide 1 — Cover
Padhai.ai · Growth

Last 3 MonthsGrowth Recap

Kartikey · Growth PM  |  Feb – May 2026
Installs doubled past the 10k target, CAC stayed single-digit, and organic search + social went viral — YouTube and Instagram each roughly 2× this quarter, with a Short hitting 3M views.
Padhai.ai · Growth Recap
01 / 07
Slide 2 — At a Glance
At a Glance

The Quarter in Numbers

Weekly Installs
~12.3k
6.3k → 12.3k · ≈2× & past the 10k goal
Blended CAC
~₹10
₹14 → ₹10 · marketing CAC single-digit
Website Views
+67.7%
449k views · active users +42.5%
YouTube Subs
54.8k
27.7k → 54.8k · ≈2× & 288 videos
Top Short
3.0M
views — "Kashmir to Kanyakumari"
Blogs Live
482
402 → 482 this quarter
In ShortRan growth end-to-end with a lean pod (PM + 1 eng) — paid + organic acquisition, the SEO/content build, the weekly dashboard, and the acquisition → activation funnel. Roughly 2× the top-of-funnel across paid, search, and social — at flat-to-better unit cost.
Padhai.ai · Growth Recap
02 / 07
Slide 3 — Acquisition
Initiative 01 · Acquisition

More Installs, Same Efficiency

01 · VOLUME
Scaled installs past the 10k/week target
~12.3k
weekly installs
6.3k → 12.3k · ≈2×
Signup → install held at ~71–77% as volume doubled — no quality drop at the top of the funnel.
02 · EFFICIENCY
Held CAC single-digit on acquisition
~₹10
blended CAC
₹14 → ₹10
Marketing CAC stayed at ~₹5–7/install; blended CAC improved as organic carried more of the load. Directly serves the LTV:CAC mandate.
Padhai.ai · Growth Recap
03 / 07
Slide 4 — Website & SEO
Initiative 02 · Website & SEO

The Website Became a Channel

Website Views
449k
▲ 67.65%
vs 267,831 prior 3 months
Active Users
174.8k
▲ 42.51%
vs 122,651 prior
Event Count
1.06M
▲ 41.45%
+ 482 blogs live, search reach 1–2M/wk
Weekly Site Visits — last 13 weeks
83k → 110k/week, peaking ~184k. Content density up sharply: blogs 402 → 482.
The Catch
37s engagement
−27.83% per active user. More people arriving, each engaging less → the retention signal (slide 7).
Padhai.ai · Growth Recap
04 / 07
Slide 5 — Social, per platform
Initiative 03 · Organic Social

Platform by Platform

▶
YouTube@PadhAI_UPSC_Official
54.8k
subscribers · 27.7k → 54.8k (≈2×)
288 videos · peak 1.56M views/week. Shorts are the engine (slide 6).
◎
Instagramreels-led reach
21.0k
followers · 10.3k → 21.0k (≈2×)
A reel peaked at 4.1M views/week — biggest single viral hit of the quarter.
𝕏
X (Twitter)@padhai_upsc
498k
impressions/wk · 252k → 498k (≈2×)
Followers ~52k (+5%); reach roughly doubled, peak 1.1M impr/week.
Telegram held roughly flat (~21k) — growth concentrated in YouTube, Instagram & X.
05 / 07
Slide 6 — Viral Shorts
▶
Initiative 03 · What Went Viral

The Shorts That Took Off

3.0MVIEWS
Kashmir to Kanyakumari Speed Comparison
2.1MVIEWS
Gujarat Districts Division Explained
1.0MVIEWS
How One Bengal Election Can Change India's Politics
937kVIEWS
Maharashtra Divisions & Districts
900kVIEWS
Bengal Election 2026: Close Fight or Clear Winner?
605kVIEWS
Assam Election Explained: What Decides the Result?
06 / 07
Slide 7 — What's Next
Initiative 04 · About to Land

Growth isn't the gap.
Retention is the game.

~95%
of conversions come from retained users — not from raw new installs.
37s ↓28%
engagement per active user fell even as views rose +68% — reach without depth.
71% → ~45%
signup-success quality slipped as acquisition scaled; uninstalls rose.
Next quarter: re-point the team from raw acquisition to retention & activation — where the conversion math says the revenue is.
Figures from Padhai Dashboard 2025–26 (last 13 weeks, Feb–May 2026) + GA4 website screenshot. YouTube subs/Shorts views scraped live from @PadhAI_UPSC_Official (54.8k subs, 288 videos). Instagram/X figures per dashboard. Telegram ~flat. Quick sanity-check advised before submitting.
07 / 07